Vstories are part of the Smart XP app, a useful tool for retail operators to contact customers. VStories can be WW or dedicated to a single region. With the CRM team we have identified 6 categories in which to divide your Stories: Products, Boutiques (opening, closing or change of location) Holidays (worldwide or single region), Lookbook and new collections, Fashion Show and happy birthday wishes.
Valentino V-Stories
YEARS
2021-2023
AGENCY
-
CLIENT
Valentino
CATEGORY
Fashion - Luxury - One to One
video – motion design –
video – motion design –
video – motion design –
video – motion design –
video – motion design –
The VStories project was born in 2021. VStories are individual communications for Valentino customers and new ones.
To capture the user’s attention I thought that animation and the dynamism of words and images could be the key to entertaining the user more, going beyond the classic static image.For this project I dealt with the selection of images, and the typographic and image animation (After Effect tool), seeking the solution in simplicity and dynamism, trying to make everything as institutional as possible.
PRODUCT FOCUS
BOUTIQUE FOCUS
LOOKBOOK AND COLLECTION FOCUS
FASHION POST SHOW /
AWARDS & HAPPY BIRTHDAY
HOLIDAY