Negroni Week 2024 took place from September 16th to 22nd in support of Slow Food’s mission to promote a more equitable and sustainable world of food and drink. The aim is to raise awareness of Campari’s ownership of Negroni, increasing consideration for both the Trade and consumers.
Negroni Week 2024
YEARS
2024
AGENCY
Listen Agency
CLIENT
Campari
CATEGORY
Beverage
motion design – digital design – print –
motion design – digital design – print –
motion design – digital design – print –
motion design – digital design – print –
motion design – digital design – print –
In 2013 Imbibe Magazine launched Negroni Week as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. Since then, Negroni Week has grown from about 120 participating venues to thousands of venues around the world, and to date, the initiative has raised over $5 million for charitable organizations.
For this edition I was in charge to design the teaser video campaign, the main image campaign and some social assets for the SlowFood Instagram channel.
INSTAGRAM REEL VIDEO TEASER &
STATIC STORIES
The main goal of the Teaser video is to create anticipation for Negroni Week, informing users that registrations are open and that all the organized activities will soon be visible.
SLOW FOOD
Slow Food is a global movement of local communities and activists across more than 160 countries seeking to change the world through food and beverage. Slow Food envisions a world where everyone can enjoy food and beverage that is good for them, good for the people who produce it, and good for the planet.
NEGRONI QUIZ ILLUSTRATION
Activity carried out during the event. “How well do you know Negroni?” is a quiz to engage the public in an interactive and fun way, educating on the history and revealing some curiosities about the most famous cocktail in the world.
