Del Professore Authentic Society - Vermouth day

YEARS
2024
AGENCY
Listen Agency
CLIENT
Campari Group
CATEGORY
Beverage

graphic design – art direction – print – 

graphic design – art direction – print – 

graphic design – art direction – print – 

graphic design – art direction – print – 

graphic design – art direction – print – 

The 'Del Professore Authentic Society' is a community of bartenders passionate about vermouth, a handcrafted liqueur produced by 'Del Professore.' This initiative, born in Turin, brings together people who share a common passion for vermouth, with the aim of deepening their knowledge of the product and its secrets. In essence, this community aims to become a point of reference for anyone who wants to better understand vermouth and its many nuances.

In 2024, the community’s journey continues, reaching all of Italy through an innovative and inspiring engagement and educational program. One of the main objectives was to engage a network of expert and influential bartenders, turning them into true and spontaneous brand advocates.
The key points were: increasing the brand’s relevance and credibility within the bartender community.

The activation plan included 4 main phases:
1) Kick-off.
2) Main activity – Society Day.
3) Main activity – School of Classic + Del Professore night.
4) Tasting session.

The activities were carried out on the occasion of Vermouth Day, on March 21st and 22nd, 2024. Two days of training and co-creation took place in Rome, dedicated to discovering the values of the community.

In collaboration with Listen Agency, I created all the communication materials needed for the event — from guest welcome items and room setups to menus, barista gadgets, and much more.

These materials were designed to convey the community’s values, sharing them with participants and leaving them with a lasting impression.

Welcome
to Del Professore Authentic Society
Vermouth day

TOTEM AND BADGE

THE DINK LIST

During the first evening, the “Twists on Classic” were presented, the drinks that the bartenders revisited starting from the drinks of “The Night of Classic”, an evening of authentic sharing, entirely dedicated to the Society’s bartenders. They make and taste their cocktails.

CARDS DECK


This edition features a very special gift for attendees: a deck of cards featuring the evening’s “drink classics,” “twist-on-classics,” and the community’s values.

THE MANIFESTO

Another final gift for the bartenders to commemorate these two days of activities. A poster that recalls “Del Professore Authentic Society” values.

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