CONTEXT
Organica Group is a digital marketing and communication agency evolved from FGMC. with over 20 years of digital experience behind it. Organica has evolved its business through 5 units, one for each activity: DATA & TECH to optimize the digital strategy. ORGANICA FACTORY – Data-Driven content strategy and production that converts, ORGANICA ACTIVATION – Optimizing digital performance with Integrated social
media management.
ORGANICA MEDIA AI-Driven media performance and advertising optimization, ORGANICA EXPERIENCE Strategy and creation of engagement through physical and digital events.

CHALLENGE
Create a new digital presence able to communicate the agency’s evolution, clarify its integrated offer and support a more contemporary positioning. Translate a complex agency model into a clear, contemporary and scalable digital experience.

MY ROLE
I worked across wireframing, UX/UI, design system, visual elements and WordPress development, alongside the agency’s creative director.