Four-legged friends and the metropolitan center of Milan, a singular and difficult combination to satisfy. After a careful analysis, Bold and I created a street and solid communication even for the website too by using contrats color, bold and animated text.

What we wanted to convey is movement, passion, energy, taking inspiration from the world of sport. After all, MiDogs team carries out its activity in the midst of nature, they are a real team and they are the pets “coaches”.