Centro Belfiore is a fitness and health center approaching people's health holistically.
Their main goal is to create a personalized path for each individual offering manual treatments such as Foot Reflexology, Thai massage, Draining massage as well as postural gym - Pilates, Yoga and Gyrotonic. They also have a Wellness Coworking service enabling all professionals in the medical, holistic and fitness fields to be able to carry out their business effectively in the Centro Belfiore's spaces.
Leading this project as the digital art director defining all the content living on the website, including the fonts and images featured. I've lead the development of the entire user interface and the website front end as well as the user experience.
I've approached this project with a specific focus on an easy user experience letting people getting directly to the services needed.
The still content featured in the website is bright and clean clearly showing the different body parts involved in each medical treatment for an easy user experience leading people to the right section quickly.
The user interface is minimal and developed following a flat design approach - a must when designing a multi services website - with simple two dimensional elements and bright colors to highlights CTAs and key elements in each page. The selected colors are of course connected to the company logo and its brand image.