Blurigenera is an Italian company selling professional and innovative products to remineralize and purify water so that consumers can drink clean and pure tap water whenever they want.
I've lead the entire user interface, the user experience and the front end development of this new website focusing on the products sold and also on the water itself, something always available at our home that we tend to take for granted. The content and the website look and feel has been developed following how the water is perceived highlighting sinuous and light shapes to dive into the water world. The images evokes the beauty of water and its feeling zooming in or looking closely at elements of the water itself.
The Blurigenera products are then placed in this world clearly communicating all their features and technical details. To offer a proper shopping experience there is also a section featuring a questionnaire for users to share their habits regarding water consumption to then be advised on the best product.